THE HOOVER DAM PROJECT

The Hoover Dam Project

The Hoover Dam Project

Creative Technology

SIAM Productions

United States

The Hoover Dam, one of the top 10 engineering marvels of the world that sits high above the Colorado River on the border of Arizona and Nevada, was the chosen location for Freightliner to launch their new ground breaking autonomous truck, the Freightliner Infinite Inspiration. Presented in front of a live audience perched high above on the Dam’s observation deck, the event was also streamed to millions around the globe.

OSK Communications out of New York created “the big idea” and brought in NY production management specialists SIAM Productions to produce the overall event. SIAM had the experience and the knowledge of what it would take to pull off this large and complex undertaking. SIAM however would need a partner who had the creativity to bring the vision to life and who also possessed a proven track record in seamlessly supporting large-scale events and Creative Technology (CT) was consequently contracted to help deliver the spectacular reveal.

After the initial brief CT assembled a top-flight team to design the technical specs and layout the execution strategy. The challenges were enormous; the 420,000 square feet surface had a number of different angles of curves to it and was an incredible 2,500 feet away from the projection tower. 60 projectors at 26,000 lumens each were synchronized to create a single seamless image with a resolution of 4592 x 2048 pixels on the dam half a mile away. A complex projector setup, the output of the projectors generated an incredible 1.17 million lumens; equivalent to the output of more than 1,400 60-watt household light bulbs and breaking an official Guinness World record among projections! 

Used as the US’s largest ever projection screen, the project required months of planning, preparation and set up but CT’s experience at video projection mapping and the use of specialized software to warp a projected image onto irregularly shaped screens rendered the curved wall of the Dam a perfect surface for this type of technology. 

What resulted was pure desert magic. To complement the stunning visuals, immersive sound enveloped the audience while lighting and still imagery painted and danced upon the Black Canyon walls completing the stunning experience. 

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

No items found.

More Blog Articles

NEP Appoints Lise Heidal as President for NEP Broadcast Services Europe

NEP Group announces that Lise Heidal has been appointed President, NEP Europe, along with new leadership roles in NEP Broadcast Services.

read more

Essential Gear: 5 Things Our Followers Always Take With Them to Show Site

Covering live events demands precision, adaptability, and the right tools. We recently polled our social media followers to uncover the indispensable items they never leave home without when heading to an event.

read more

Supershooter 61: A Virtual Walkthrough Experience

Supershooter 61 is a REMI HD mobile unit capable of 1080i and 720p. See it firsthand via a virtual tour!

read more

What is TFC Ephemeral Productions?

Newest Update to NEP’s Broadcast Control Solution Improves How Production Teams Customize the Production Environment

read more
California Consumer Privacy Act (CCPA) Opt-Out IconYour Privacy Choices