NASCAR has partnered with NEP Group to outfit a new state-of-the-art production facility with the latest broadcast equipment and software to create high-end production quality content.
The 58,000-square-foot facility will be built on the land adjacent to the NASCAR R&D Center in Concord, North Carolina. NASCAR and NEP held a ceremonial ground-breaking event today, August 31.
The new facility will house approximately 125 NASCAR Productions and MRN employees with further room to expand operations in the future. NASCAR will make significant investments in its Productions infrastructure and technology to deliver first-class live event content to NASCAR’s fans and industry partners.
“NEP Group has worked with NASCAR for over 20 years, and we are proud to partner with their production and technical teams once again to design and equip a new broadcast facility,” said Glen Levine, President, NEP U.S. Broadcast Services.
“The NASCAR Productions facility will be an NEP-NASCAR partnership as part of the NEP Global Production Platform, offering innovative and scalable live production solutions. It will be equipped with the best technology in the industry to allow NASCAR to continue to bring its content to life in the evolving production environment.”
NASCAR Productions will produce more than 500 live events in 2022, up from 200 live events in 2018. The new location is strategically located next to the NASCAR R&D Center and will be more closely situated to a majority of NASCAR team operations. The facility will offer more space and be a far more efficient resource for the industry at large. Though still in the early stages of development, the new facility is expected to be fully operational by the start of the 2024 season.
“The scope and scale of the NASCAR Productions business has fundamentally changed in recent years, with NASCAR’s live event production operation more than doubling since 2018. Developing a state-of-the-art facility that can accommodate our continued expansion was paramount,” said Brian Herbst, SVP, Media and Productions.
“In this evolving sports media landscape, live event production and investing in technology that enhances the fan viewing experience has never been more important — it’s essential that our new workspace be able to facilitate that strategic growth.”