CT UK and Spain Deliver MWLTV for MWC 2021

CT UK and Spain Deliver MWLTV for MWC 2021

London

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July 21, 2021

Creative Technology (CT) is pleased to have returned to support GSMA with delivery of the 24-hour news channel, Mobile World Live TV (MWLTV), providing continuous coverage to local and remote delegates from a central news and information hub for the entirety of the event.

control room for MWLTV

This year marked the fifth of CT UK delivering this event for GSMA. However, the 2021 event was postponed from February to June due to the pandemic but still went ahead as an in-person exhibition in Barcelona. Due to restrictions on UK travel, CT Spain assisted in delivering the local requirements while the UK team provided a remote production system and support.

CT’s UK team worked closely with CT Spain in Barcelona to provide onsite cameras and audio for a small studio space, as well as two roving 4G/LTE cameras gathering beauty shots and interviews across the site. These signals were all beamed back to the UK to be brought together with the production team in CT UK’s permanent remote production facility ‘The Bridge’ based in the company’s offices near Gatwick. The Bridge, along with multiple-ISP redundancy offered by the dual office locations of CT UK, provided the sort of facilities and backup usually seen in full-size OB trucks and broadcast facilities but with the added comfort of CT’s experience in both live events and broadcast.

Mediabank, a cloud-based media asset management tool developed by NEP, was used to distribute content to and from remote staff and editors as part of CT’s ongoing contract with the GSMA. The workflow involved uploading all recorded and client-submitted content to the cloud-based system for review and approval by the production team and key stakeholders. Once content was approved and sent to the main library content could then be pushed to the playback system managed by CT or accessed by remote editors pulling out social media clips and highlights.  

Chris Greetham-Ellis, Senior Project Manager at CTUK commented, “It was a very different approach to MWLTV this year which required some creative thinking and a change in mindset to achieve. The crew did a sterling job, and the client was extremely pleased with the outcome. It was acknowledged that we would likely continue with this workflow going forward due to the commercial and environmental benefits gained from not moving crew across Europe for the event. All in all, the event was a huge success which couldn’t have been achieved without the incredible delivery team and all of those behind the scenes in the operational departments.”

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Additional notes on Creative Technology

Creative Technology (CT) is one of the world’s leading suppliers of specialist Audio Visual equipment to the Broadcast, Corporate, Entertainment, Exhibitions, Sport, and Systems Integration industries. Our bespoke events staging services bring together advice, support, and equipment of the highest quality, providing everything from large screen displays to content delivery systems.

Creative Technology is a part of the NEP Worldwide Network.

Contact

For media inquiries, contact NEP: Susan Matis or Jordan Conigliaro

PRESS@NEPGROUP.COM

About NEP

NEP Group is the leading technology partner for content creators around the globe. For more than 35 years, we have been delivering innovative products and services that enable our clients to make, manage and show the world their content—anywhere, anytime, on any platform. As a trusted partner working on some of the largest productions in the world, NEP offers a complete set of end-to-end solutions, from content capture to distribution—including a growing portfolio of transformational cloud-based, software-based and virtualized technologies. Our Live Production solutions range from AV services and live audience enhancements to traditional outside broadcast and cutting-edge centralized and cloud production. NEP’s Virtual Production solutions start at the creative stage and end with exceptional execution across ICVFX, augmented reality, LED stages and more. And, our Media Processing solutions provide the tools and products our clients need to ingest, edit, store, search, manage and distribute their digital assets to rights holders across multiple platforms.

Headquartered in the United States, NEP has operations in 25 countries with over 4,000+ employees. Together, we have supported productions in over 100 countries on all seven continents, and we’re still growing. Our clients range from the leaders in sport, music, film and TV, to major corporate brands, agencies, to new content owners and creators all around the world. Learn how we are helping clients bring their creative visions, content, live sports and entertainment to life at nepgroup.com.

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