President, Australia

Soames Treffry

other team members
Meet Our Management Team

Soames Treffry

Soames Treffry heads the company’s Austral-Asian divisions in his role as President of NEP Australia and New Zealand. With more than 25 years’ experience in live and event television, he brings a unique mix of content creation, production, sales and marketing, and executive management expertise to the business.

Under Soames’ leadership, NEP Australia has won international recognition for innovation and smart use of technology in delivering optimal client outcomes. Achievements include:

  • launching NEP's Andrews Hubs - the most technically-advanced remote centralized IP and multi-format production facilities of their kind - for which NEP Australia won IABM’s Broadcaster/Media Company of the year award in 2018. The Hubs drive efficiencies for clients and the industry through shared managed services, aggregating assets for maximum value, and removing ‘dumb’ expenditure on travel, logistics and human opportunity cost.
  • devising the most powerful video referee technology solution in Australian sport for the National Rugby League at the NRL Bunker.executing a series of broadcasting milestones, including the world’s first live-to-air uncompressed HD remote production (Hyundai A-League, December 2017); the first ever trans-Pacific remote production trials in 4K (April 2018); and the world’s first live 4K cricket broadcasts (the 2015 ICC Cricket World Cup).
  • delivering end-to-end coverage of Australia’s largest sporting event in the past decade as Host Broadcaster of the 2018 Gold Coast Commonwealth Games.

NEP has also reinforced its position as Australia’s largest and most capable outsourced broadcast technical production partner while concurrently expanding into key regional markets - notably New Zealand and Japan.

Soames joined the company in 2012 as Director of Television and Commercial at Global Television (which was acquired by NEP in January 2014) and was promoted to President three years later. Before that he spent 16 years with FOX SPORTS Australia, where he led the launch of Australia’s first 24-hour sports news channel, FOX SPORTS News, and ultimately held the position of Director of FOX SPORTS channels.

Soames earned a Bachelor of Applied Science, Land Economics, from the University of Technology, Sydney. Married with three active children, Soames is an avid skier and sports fan whose favorite day is Saturday watching his kids play sport.