Creative Technology and Sprout Deliver Top Secret Automotive Event

Creative Technology and Sprout Deliver Top Secret Automotive Event

London

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May 5, 2021

Creative Technology (CT) were contacted by Sprout to support the live broadcast of the event from one of the UK’s leading motor racing circuits.

The prestigious and exclusive event would be streamed to a small number of top clients for the manufacturer, with security of the broadcast being of utmost importance. CT proposed the use of its Eden platform which enabled two-factor authentication for the invited attendees to maintain a high level of security, ensuring confidentiality of the product. CT were on hand to collaborate with the end client’s IT department and Sprout, throughout the production process, to ensure that all protocols were observed and minimise any issues on the day for the invited audience.

CT’s involvement with the project further extended into the ‘live’ environment following Sprout’s decision to broadcast the event on-demand over the weekend of 13th and 14th March 2021.

The on-site element therefore developed into event capture and subsequent editing to create a programme for the broadcast. On site, CT played the supporting role to the event by providing both video and audio equipment and services.

Audio services consisted of a Digico SD12 console, a range of wired and wireless microphones and IEM systems to manage capture and monitoring for the 18-piece orchestra which was recorded within the environment on day one of the production. On day two, audio support was provided for the capture of on-stage presenter and host interviews.

Video consisted of a 10.5m x 3m ROE Black Pearl 2.8mm LED screen set within a 3-degree curve. Delivery of content to the screen was from a pair of disguise servers for all visual elements.

Gerry Francke, Account Manager at CT UK adds, ‘”It was great to be working on site delivering a show after many months of being confined to the world of virtual events. Working with Sprout was a great experience. The combination of a prestigious product, some fantastic imagery to display, a delightful client and excellent dedicated teamwork made the experience all the better.”

Additional notes on Creative Technology

Creative Technology (CT) is one of the world’s leading suppliers of specialist Audio Visual equipment to the Broadcast, Corporate, Entertainment, Exhibitions, Sport, and Systems Integration industries. Our bespoke events staging services bring together advice, support, and equipment of the highest quality, providing everything from large screen displays to content delivery systems.

Creative Technology is a part of the NEP Worldwide Network.

Contact

For media inquiries, contact NEP's global marketing and communications team:
Susan Matis or Jordan Conigliaro

PRESS@NEPGROUP.COM

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