NEP Europe, a division of NEP Group, the world’s leading media services provider for live sport and entertainment, has announced a new organizational grouping of its northern, mid and southern Europe businesses to leverage strengths, share group resources and collaborate faster and more efficiently as part of the region’s "One Europe" strategy.

Effective 14 February, NEP Europe will organize into three groups, or “clusters”, of synergistic markets focused on providing innovative media solutions and hands-on, local service to its customers:

• Nordics, representing NEP’s operations in Norway, Finland, Sweden, Denmark.

• Mid and South, representing NEP’s operations in Belgium, Switzerland, Germany, Italy, and Spain.

• UK, Netherlands and Ireland, representing NEP’s operations in the named countries.

Reporting into NEP Europe President Lise Heidal will be three leaders who bring extensive NEP and broadcast industry experience to their roles:

• Marko Viitanen will lead the Nordics.

• Maarten Swinnen will lead Mid and South Europe.

• Arjan van Westerloo will continue to lead the UK, Netherlands and Ireland cluster.

Each of the clusters will continue to be responsible for project delivery and business operations, customer engagement and growth, and, internally, employee development – all with a focus on collaboration, resource- and skills-sharing across Europe.

Lise Heidal said, "This redesign of our group into three clusters is an important step toward building a stronger 'One Europe' team, enabling us to deliver the best of NEP to both our local and pan-European customers. With this new structure, we will move faster, enhance collaboration, and optimize the sharing of resources across the entire region."

"I am thrilled to announce the promotion of two exceptional and seasoned country leaders, Marko Viitanen and Maarten Swinnen, who will head the new clusters, alongside Arjan van Westerloo who is already heading up the UK, the Netherlands and Ireland. Each of these three leaders brings extensive market knowledge and expertise, ensuring we remain at the forefront of our industry and consistently meet our customers' needs."