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‍NEP Group, the leading media services provider for live sports and entertainment worldwide, and Creative Technology, the leading technology provider for live events, showcased their suite of customer-driven solutions and services to the industry at CABSAT 2025. CABSAT is the Middle East and Asia’s premier broadcast and satellite technology exhibition, held at the Dubai World Trade Centre from 13-15 May.

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With NEP Group’s and Creative Technology’s global network of engineering and technical staff, the combination brings unparalleled expertise to the Middle East, Africa and South Asia (MEASA) region. Creative Technology Middle East (CTME) has maintained fully serviced operations in Saudi Arabia, the United Arab Emirates and Qatar since 2007. CTME’s substantial infrastructure, including 46,285 square feet of office space and 95,000 square feet of warehouse facilities, demonstrates the company’s commitment to serving the regional market with local expertise and rapid deployment capabilities.

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CTME’s Managing Director and President of Live Events, Andy Reardon, said: “CABSAT 2025 was the perfect platform to highlight the synergy between NEP’s global broadcast expertise and CT’s world-class live event capabilities. Together, we’re showing what the future of media and entertainment can truly look like.”

Gareth Jones, Chief Financial Officer for NEP Middle East & Asia, said:

“Our presence and growth in the Middle East and Asia region is remarkable, and it has made us proud to see our entire team actively engaging on the ground, connecting with both prospective and longstanding clients in ways that extended far beyond traditional presentations of our solutions and support.”

“The hands-on experiences that were facilitated at CABSAT, particularly through tours of our brand-new OB facility, ME-02, led by our technical and commercial staff, created genuine moments of insight and experiential learning for visitors. Watching clients interact directly with our technology and seeing their reactions reinforces the power of this kind of engagement to drive meaningful business outcomes. Our expanding presence in the region represents a strategic commitment to embedding ourselves more deeply within the Middle East and Asia markets. We’re anticipating significant growth here, driven by our understanding of the region’s dynamic broadcast and production landscape and incredible potential.”

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NEP Demonstrates Mobile Production Excellence, Showcasing New Fully IP OB Facility Onsite

With the largest fleet of OB facilities worldwide, NEP demonstrated its capabilities to deliver broadcast solutions at any scale, anywhere, from local venues to international events.

NEP’s new ME-02 OB, now serving broadcasters, rightsholders, leagues and federations in the region, is powered by NEP’s award-winning TFC broadcast orchestration platform.

Manny Papas, VP of Global Sales at NEP Group, said:

“NEP is bringing its leading ST 2110 native IP broadcast services to the Middle East market, the same services that have been proven supporting some of the biggest events on the world stage. It is very exciting to see the interest in these innovations in this region.”

CABSAT visitors experienced NEP and Creative Technology’s comprehensive media services and live event technology offerings, gaining firsthand insights into their engineering and technical management services. Their synergy enables them to apply world-class knowledge and technical excellence directly to their clients' projects, regardless of scale or location. This commitment to innovation and creative adaptability ensures they can meet the demands of any environment, in any format, across any geography.

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